Marketing Transformation Toolkit | Capstera
Category: Transformation Toolkits
$749.00 Available now
Drive strategic marketing change with Capstera's Marketing Transformation Toolkit. Align marketing and business goals. Get started today!
What's Inside
A collection of business architecture deliverables for Marketing transformation, combining capability maps, process models, and strategic frameworks.
Deliverables
- Marketing Transformation Overview
- Marketing Transformation Strategy
- Marketing Transformation Business Case Outline
- Project Charter for Marketing Transformation
- Work Breakdown and High-Level Project Plan for Marketing Transformation Project
- Resource Plan
- Current State Assessment Questionnaire
- Operating Model Archetypes
- Request For Proposal Outlines
- Marketing Transformation Project Roles
- Marketing Tools and Critical Features and Functionality
- Marketing Software Vendor List and Brief Profiles
Delivered in Excel, PowerPoint, and Word — ready to customize.